Buyology has ratings and reviews. Mark said: Summation: Lindstrom gets all excited about doing brain scans on consumers as they view advertisem. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.
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Feb 02, Pages Buy. Oct 21, Pages Buy. Oct 21, Minutes Buy. Feb 02, Pages. Oct 21, Pages. Oct 21, Minutes. How much do we know about why we buy? An eye-grabbing advertisement, a catchy slogan, an infectious jingle?
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people rn skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us — from bars to highway billboards to supermarket shelves? Can other senses — smell, touch, and sound — be so powerful as to physically arouse us when we see a product?
The ‘Buyology’ Behind The Way We Shop : NPR
buyllogy Do companies copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: The fact is, so much of what we thought we knew about why we buy is wrong.
Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. Written like a fast paced detective novel, “Buyology” unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.
This book lights the way for smart marketers and entrepreneurs. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Challenging, exciting, provocative, clever, and, even more importantly, useful! He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience From the Hardcover edition. Buy the Audiobook Download: Apple Audible downpour eMusic audiobooks.
About Buyology How much do we know about why we buy?
Lindshrom Buyology Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Also by Martin Lindstrom. See all books by Martin Lindstrom. Inspired by Your Browsing History.
Praise “A page-turner” — Newsweek ” Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning. Looking for More Great Reads? Download our Spring Fiction Sampler Now. LitFlash The eBooks you want at the lowest prices. Read it Forward Read it first.
The ‘Buyology’ Behind The Way We Shop
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